Research
Visit Britain/Visit England: Motivations, influences, decisions and sustainability research
Understanding the current and future landscape of international tourism as we recover from COVID-19. Gain insights into the motivations, influences, decisions and sustainability of inbound travellers through our large-scale exploratory research project.
Fieldwork for this project took place in March-April 2022, with 29 markets in the sample. These markets were: Australia, Austria, Belgium, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, India, Ireland, Israel, Italy, Japan, Netherlands, New Zealand, Norway, Poland, Saudi Arabia, South Korea, Spain, Sweden, Switzerland, Southeast Asia (Malaysia, Singapore, Thailand), UAE, and the USA.
VB/VE ran an initial debrief webinar on 29 June, if you missed it you can download the presentation (using the link below) and watch the recording of the session – link coming soon.
The webinar provided an overarching look at the initial insights from this project at a global level, some key take outs include:
- Demand is back for global tourism and
- Britain remains a priority destination, even for those who have recently visited.
- Britain’s strengths as a destination of choice include its diversity of history and modernity in one, easy to navigate place.
- Value for money has become a dominant driver and tourists are looking for ways to mitigate financial risk in a post-pandemic environment.
- Inter-personal and digital intermediaries remain a key source of inspiration, information and trust throughout the stages of the tourism journey and package bookings remain particularly strong for some of our largest inbound markets.
Get Set For Growth
Get Set for Growth offers fully funded marketing and finance expertise to ambitious businesses with the potential to grow.
Businesses that are eligible for the programme will benefit from strategic and highly practical growth workshops and hands-on 1-to-1 support with a focus on business finance and marketing. You can get access to Growsmart, an online learning portal offering a library of interactive learning modules.
Be the Business | Developing and Growing a Business
Be the Business was established to bring together companies large and small and make the UK home to the most ambitious firms in the world. We’ve created Be the Business Rebuild to bring you free expert advice on recovery tactics, stories from your peers and access to like-minded people to bounce your ideas off.
Exmoor Virtual Visitor Survey
Exmoor National Park has conducted an online virtual visitor survey to ascertain views in light of the Covid-19 impacts.
Business Mentors South West
Free mentoring service for businesses in Devon and Somerset. The service is intended to help people with their enterprise creating self sufficiency, pride and value to them and their communities. It is given by volunteers with no agenda other than providing mentoring help and assistance to others to achieve their ambitions.
University of Plymouth – Enterprise Solutions
Plymouth Universities Enterprise Solutions offers a wide range of support to businesses. Enterprise Solutions is your gateway to accessing Plymouth University’s expertise, talent and facilities. Their aim is to give you the support you need, when you need it.
Visit England Business Advice Hub
Helping your tourism business to grow – with practical tips, legal obligations and local support.
